WA Primary Health Alliance’s (WAPHA) Executive
General Manager Primary Care, Tony Mottershead, Regional Integration Manager,
Sarah Brown and Senior Manager Workforce Prioritisation and Planning, Jodie
Green, recently visited the Goldfields region to hear from GPs and local
stakeholders about challenges and opportunities in the region.
Stakeholders shared successes through the
Kalgoorlie health workforce meeting held in partnership with Rural Health West
and Goldfields University Department of Rural Health. The focus was on
partnering and working collaboratively to find solutions to systemic workforce
issues.
Kalgoorlie’s workforce challenges go beyond
numbers, they involve systems, stories, and relationships. To address these, Dr
Daniel Jeffrey, Principal at Beacon Strategies, was engaged by WAPHA to conduct
a workforce and service access review. Dr Jeffrey’s innovative presentation
tackled structural barriers, reframed the narrative, and emphasised investing
in emotional and professional sustainability. This approach aims to build a
resilient, modern, and community-rooted workforce. Success will depend on coordinated
action, empowered local leadership, and viewing workforce stability as
essential for regional prosperity.
Dr Jeffrey’s presentation highlighted the
need to fundamentally rethink how workforce challenges in health and community
services are understood and addressed. He advocated for “reframing” both the
data and the language used, drawing on principles from cognitive behavioral
therapy to move beyond traditional, deficit-focused narratives. Rather than
seeing persistent issues like shortages, high turnover, and administrative
complexity as purely technical problems, he encouraged a shift to a more
interpretive, systems-oriented perspective.
While there, Tony also participated in the panel
at the Australasian College of Health Service Management WA Regional Leadership
Forum, discussing how WAPHA’s leadership works in place-base.
“Over the three days we were in town, we met
with close to 90 stakeholders. The conversations were informative, inspiring
and offered so much strategic opportunity for WAPHA to continue further
investment into the primary care ecosystem of the Goldfields.” Tony Mottershead