Kei te mōhio rānei koe? | Did you know?
The numbers are staggering. New Zealand’s creative sectors,
people in creative roles and industries already contribute $12.9 billion to GDP
and up to $19 billion when considering non-market value.
They are our fourth largest commodity export – bigger than
fruit, wine and seafood. Creative sectors are highly productive, generating the
equivalent of $346,000 per person per year.
Yet, we are systematically destroying this competitive
advantage through broken policy and fragmented thinking. Our governments treat
the creative industries as cultural hobbies or, in the case of Ngā Toi Māori,
gifts to the nation.
Meanwhile, our competitors perceive creative industries as
infrastructure and systematically build creative economies that drive
innovation across all sectors.
The productivity per creative worker in New Zealand is on
par with agriculture; yet only agriculture is something our politicians will
die on a hill for.
Read more in Te
Pūaotanga – The New Dawn our challenge to government and industry to take
advantage of the opportunity the creative sector offers.